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A beacon for tourism

A beacon for tourismHuw Pendleton, of Croft Holiday Park at Narberth, Pembrokeshire, has become the new chairman of the British Holiday & Home Parks Association (BH&HPA), which has about 3,000 member parks across the country, representing a £4 billion industry.

Stepping into his new role, Mr Pendleton said that one of the greatest strengths of the holiday parks sector has been its ability to constantly innovate, evolve and drive up standards. He believed that parks provided a beacon for sustaining world-class status for UK tourism.

Mr Pendleton is the founder of the Celtic Holiday Parks Group which owns three parks in Pembrokeshire, and he is also a board member of the Wales Tourism Alliance. He will take on a range of responsibilities, including talks with regional, national and European governments on issues affecting the parks industry. Last year, as the association’s vice-chairman, he helped to lead the successful campaign against UK government plans to impose 20 per cent VAT on static caravans.

He believes that holiday parks have succeeded more than any other tourism sector in anticipating the changing expectations of holidaymakers, and delivering consistently on quality, service and value.

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He and his family acquired Croft Holiday Park 14 years ago and set about ensuring that Croft’s facilities and services met the highest of standards. His reward has been to see a steady increase in visitor numbers and a raft of awards which included tourist board accolades and a top honour for environmental care from Professor David Bellamy. He takes over from retiring chairman and Northern Ireland holiday parks owner James Kennedy. Stepping into the role of vice chairman is Henry Wild, of Skelwith Fold Park,  in the Lake District.