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Toy bears brighten up insurance

Toy bears brighten up insuranceA new stuffed toy, devised by park home and holiday caravan insurer CBI Insurance, has established a cult following.

The Cara Bears family includes mum, dad (Bayley and Corinne) and cubs, Idwal and Isobel.

In 2012 the Cara Bears website was set up along with a blog featuring stories of their caravanning travels and adventures.  Bayley also has an active Facebook page commenting on all aspects of his hobby. The bears attended the Caravan and Motorhome Show and a number of regional county shows along with their four foot scale model caravan. They also organised a successful bear hunt  in the summer holidays, in conjunction with the Welsh Mountain Zoo.

Peter Blundell, Director of CBI Insurance said, ‘The idea of the Cara Bears was to try and bring a bit of fun and interest into the slightly dull world of caravan insurance. They have built up an excellent fan base over the past year. I feel we have only scratched the surface so far and we are committed to developing the role of the Cara Bears in our business.’

For more on CBI Insurance, visit www.cbi-insurance.co.uk.

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