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Lodge proves popular

OctHolNewsLodge90Atlas Leisure Homes launched its new Concept Lodge at Salop Leisure caravan dealership in Shrewsbury in early summer. Within a month, ten sales of this £50,000 lodge were secured.

Customer demand was so strong that Salop placed an order for the first 12 new Concepts to come out of the Atlas factory.

The 2013 Concept Lodge features modern colours, an enhanced 41ft x 13 layout and a unique seating arrangement. Salop’s chairman, Tony Bywater, said, ‘A tremendous amount of market research has gone into the new Concept Lodge, even down to the price, and we think it offers terrific value for money at £50,000.’

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Most of the sales have been secured from existing owners who are upgrading their caravan holiday homes at high quality parks in mid Wales.

Barry Pattison, Atlas Leisure Homes’ sales director, added that the original Concept model took the industry by storm when it was launched because it was so different and people still talk about it. ‘Although this is a new Concept, it follows on from the original model with some different ideas and is a bit bigger,’ he said.

‘The new Concept lodge has attracted attention from people who were not previously looking to part exchange in the current tough economic climate.

‘Customers tend to look for three things when buying a new caravan holiday home: the layout, the colour and the price. If you get all three right, you’re onto a winner.’

Caption: Barry Pattison, (left) Atlas Leisure Homes’ sales director, with Salop Leisure’s joint managing directors Dylan Roberts and Mark Bebb and the new Concept Lodge